The Vizion Search Engine Optimization Blog 
- How to Follow Trends In Your Niche on Twitter
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Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they’re also talking about everything from aplusk to #unfollowdiddy.
It seems as though every few minutes there’s another “trending topic” on Twitter. So, how do you keep up with it all? How do you track your brand, your niche topic, your keywords, or even your own company name on Twitter?
There are several different resources available to follow and watch the trends on Twitter. Of course, there’s Twitter Search, but for many popular keyword phrases you just cannot get enough data to make it worthwhile. Some popular phrases, especially if they’re trending topics on Twitter, get mentioned several times a minute, leaving you to think that they’re hot topics right now but what about last week? Or even yesterday? As of this writing, Twitter only shows the top 10 trending topics. A lot more data exists out there, and luckily it’s pretty easy to get ahold of. One of my favorites right now is Twist, which will show you a lot more than the top 10 trending topics, they’ll show you the hot topics of the day and even of the week, which is pretty great stuff if you’re a marketing, webstats, techno-geek like myself. (more…)
Written by Bill Hartzer on May, 27th 2009 in The Vizion Search Engine Optimization Blog, Search Engine Optimization | No Comments »
- How to Choose Alternative Link Text for Search Engine Optimization Purposes
If you’re having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the “chain” might be rusty. You might need to update them, and even vary them a bit.
When it comes to organic search engine rankings in Google, one of the many factors that they consider is the “link text” or “anchor text” that is pointing to a web page. Anchor text is the “link label or link title is the visible, clickable text in a hyperlink.” Google has, for many years now, looked at what other people say about you, or, more specifically, what other web sites say about your web page. So, when you’re trying to “rank well” in the search engines for a particular keyword or keyword phrase, something you can do is to try to get links to your website with certain “anchor text”. (more…)
Written by Bill Hartzer on May, 26th 2009 in The Vizion Search Engine Optimization Blog, Search Engine Optimization | 2 Comments »
- What the Swine Flu Has To Do With Search Engine Optimization
By now, you have probably heard that the Swine Flu is going around. In fact, just last night the Fort Worth Texas Independent School District decided to close all 140 schools in their school district for over a week. And today, my 8 year old’s elementary school principal said that one of the kids in the high school has the swine flu, which may mean that it’s in our area (Texas). (more…)
Written by Bill Hartzer on Apr, 30th 2009 in The Vizion Search Engine Optimization Blog, Search Engine Optimization | 2 Comments »
- How to Remove Google Personalization from Search Results
I am not sure if you have noticed, but when you are searching Google for something, Google has begun to personalize the search results. So, when you search for something like search engine optimization, you will most likely get personalized search results like this:
If you take a closer look, you will notice that there’s a phrase there on the top right of the search results that indicates that the search results you’re looking at are “Customized based on recent search activity”. What? Yes, Google is learning more about us, and they are actually changing the search results based on several different factors: one of them being the fact that they watch what you’re searching for and then display different search results. So, oftentimes I will search for something at home, go to the office, and find totally different search results. (more…)
Written by Bill Hartzer on Apr, 24th 2009 in The Vizion Search Engine Optimization Blog, Search Engine Optimization | 1 Comment »
- Affiliate Marketing Relationships: Communication is Key!
Communication is an important element to any relationship, be it personal or professional, and one that must be adhered to in affiliate marketing management. How you choose to communicate with your affiliates will determine the level of desire and commitment they will have in advertising your products as well as the knowledge they will have of your products.
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Written by joshmccoy on Apr, 23rd 2009 in The Vizion Search Engine Optimization Blog, Affiliate Marketing | 1 Comment »