Blog
Get Passionate: 3 Great Ways to Monetize on Facebook
Reading Time: 3 minutes Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s... Read More
Fine Tune Link Building Efforts With PPC Data
Reading Time: 2 minutes Whether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to look at improving your... Read More
Don’t Photo Bomb Your Own Content Marketing
Reading Time: 3 minutes Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing. Brands use content marketing as a primary factor in their social... Read More
Top Keyword Selection Formula for Organic Search
Reading Time: 7 minutes Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their clients. It’s all over their testimonials page and in their white... Read More
Guaranteed SEO Services – Search Engine Optimization at its “Best?”
Reading Time: 3 minutes Recently I received an email from a client asking me if we can offer the same guarantees that are included in an email they received. You know the... Read More
Is Your Digital Marketing Getting The Love It Deserves?
Reading Time: 4 minutes It’s now the month of love. While most of you are making floral delivery plans, securing dinner reservations, picking up chocolates, cards and more for your significant other,... Read More
Useful Link Building Tips for 2013
Reading Time: 6 minutes The year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012 that you should be... Read More
My 2013 List of Demands for Google
Reading Time: 3 minutes The other day I sat thinking about all of the great SEO tools that have come about in the last few years. These online tools and software mashups... Read More
Signs That Your PPC Campaigns Need an Audit
Reading Time: 2 minutes As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they can sustain or must... Read More
SES Chicago 2012 Day 2 Recap
Reading Time: 2 minutes It was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today. Building A Massive Customer Base Through Content Driven SEO... Read More
Using Google Analytics Multi-Channel Attribution Tracking
Reading Time: < 1 minute This week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the... Read More
Capitalizing on Search Trends, Gangnam Style
Reading Time: 3 minutes The trick is to spot hot trends early and generate your content with a fun spin before it jumps the shark. Getting your content out early is also... Read More
How to Use LinkedIn as a Tool for Marketing and SEO Purposes
Reading Time: 2 minutes LinkedIn can be a great tool for professionals to promote their businesses. What a lot of professionals don’t know is how effective it can be for both marketing... Read More
What is a Backlink and Why Should I Care? Part 1
Reading Time: 2 minutes When you are just starting out in SEO, terms like SERP, rankings and anchor text (and the list goes on) may sound like a new language. So today,... Read More
How to Publish Articles in 2012
Reading Time: 4 minutes So many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to tire. They are still... Read More
10 Ways to Provide High Quality Search Content
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Top 5 Marketing Tips to Adopt From the 2012 Olympics
Reading Time: 3 minutes As the London 2012 Olympic Games draw near, we are starting to see glimpses of the athletes, the competing sports and finally more on London than just The... Read More
The Secret of StumbleUpon
Reading Time: 3 minutes There are many social media sites designed to share content with their community. StumbleUpon does this by displaying content according to user preferences. By sharing links you can... Read More
Help, I’ve Been Penguinized!
Reading Time: 2 minutes So you have been Penguinized, hopefully no worse than you were Pandalized. What was this update from Google all about and how can you counter so that you... Read More
Delicious – A Delectable Strategy
Reading Time: 2 minutes The purpose of Delicious is to save links, unlike other social media sites with are designed to share links. This essential function of Delicious can be utilized for... Read More