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The Vizion Search Engine Optimization Blog

2007Jul4Las Colinas Plans to Join Tram to DartRail
by Mark Jackson

On a recent lunch break, Nathan, Sona, and I decided to hop on the Las Colinas tram (officially the Area Personal Transit system, or APT). I wondered why I never saw the tram moving back in the mid ’90s until I read an article that covers tram details including the temporary three year shutdown.

The Las Colinas tram (APT) (see photos) operates between 10:30am and 2pm, Monday through Friday, to help businessmen and women get to the shops and restaurants by the canal. The proposed rail route was never completed, but construction is scheduled to begin by the end of this year. Within the next two months, part of the tram’s existing track will be closed and temporarily removed for construction to take place on the edge of Lake Carolyn just across the street from William’s Square.

According to the tram operator, who was cool enough to give us the head’s up, plans are to connect the DartRail system from Dallas to Las Colinas by 2011. Travelers from Dallas will be able to exit Dart in downtown Las Colinas and hop on the tram to arrive at the doorstep of [...]

2007Jul3Volume 1
by Mark Jackson

Topic 1

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Topic 2

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2007Jul2Vizion Interactive Website Redesign Launched
by Mark Jackson

The wait is over! After months of discussion and pausing the project to serve our clients, Vizion Interactive has launched what is essentially a new website. The content has been updated (no, we didn’t write all the site content in one night this time), we’re sporting a new look and feel, and the purple monster has been retired. Some of us will mourn the loss of all things purple more than others (sorry Charles), but it was time to rebrand. It is true that a different shade of purple could have looked presentable, but we hope to lead the Texas Rangers by example by blowing the whole thing up and starting over. Watch them start winning now, just to make me look bad.

Looking back, we’re all a bit amazed by the success we had during the reign of the purple beast. It is a testament to the power of long-term relationships and a solid reputation. Who knows? With the new design and some regular blog posting, we might find ourselves meeting a whole new client demographic!

Despite the fact that we’ve launched, we will continue to enhance and adjust the details as we go.

One thing you’ll notice is that we’ve noticed [...]

2007Jun29Keyword Research
by Mark Jackson

Good keyword research and testing lays an firm foundation for your SEO or PPC campaign

WordTracker
The defacto keyword research tool
Keyword Discovery

Offers archived data for one year to analyze seasonal trends in keyword usage

2007Jun29Free Website Review
by Mark Jackson

Looking forward, Mark’s latest article on SEW discusses seven questions you need to ask yourself prior to initiating a site redesign or SEO campaign. The article will post on Tuesday, July 3rd. We’ll add a link to it here once it has been posted.

The exciting part of this article is that Mark is offering to conduct free website reviews for site owners looking to improve their web presence. Once the article posts, just click on the email link below Mark’s picture and fill out the contact form (example – submit your site URL at this link).

Hopefully, he’ll get a chance to help out some site owners and webmasters who are seriously missing out on potential traffic and success. Feel free to submit your site today! He’ll be choosing 3-5 sites to review. Each review will be posted as an article on the SEW site by the end of summer.

2007Jun26Wordpress
by Mark Jackson

By far, the most popular blogging platform with thousands of plugins, themes and modifications available

Wordpress
The WordPress Codex
The best resource for answers to the more complex side of Wordpress
WordPress Multi User
A powerful multiuser Version of Wordpress.

2007Jun26Showcase Sites
by Mark Jackson

Stylegala
One of the longest running and most resourceful CSS Showcase Websites
Design Shack
Offering inspiring CSS and Blog designs, to help spark some creativity
Liquid Designs
Liquid Designs is a gallery of websites designed with liquid layouts using XHTML and CSS.
CSS Remix
CSS-based website gallery. Showcasing only the best design.
CSS Mania
CSSmania, the most updated css showcase all over the globe
Light on Dark
gallery of sites that use a light colored text on a dark background
CSS Beauty

2007Jun26Keyword Research Fundamentals
by Mark Jackson

Mark’s latest article on Search Engine Watch covers some fundamental questions each person should ask themselves prior to keyword research. Their top level questions, but ones you should have the answer to before you begin. Strategy 85% of SEO. Implementation does take time and energy on some level, but it’s what you do and how you go about it that really makes the difference.

Some professional SEO firms obviously don’t consider some of these questions prior to research and implementation. Just read each company’s taglines and top level statements about SEO. If they promise #1 rankings, but fail to specify whether this applies to your most important keywords, you’re getting played. If all they ever mention is rankings, and fail to discuss traffic or conversions, you will know what to expect and what not to expect right off the bat.

The goal with every aspect of search engine optimization and any other arm of interactive marketing is to grow your business. If that is not the objective of your current agency of record, it’s time to shop around.

2007Jun18ORM Beginner’s Guide
by Mark Jackson

Marketing Pilgrim provides a PDF version of their ORM Beginner’s Guide. An excellent starting point for any executive.

2007Jun18Google Alerts
by Mark Jackson

Google Alerts helps you to monitor your reputation online. A very basic tool, but extremely helpful for beginners. Will provide more results than pertain to your specific company or term. Man-hours required to weed out useful info.

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