The Vizion Search Engine Optimization Blog
- 2008Nov21Search Engine Optimization Tip 23: Issue a Press Release
This is search engine optimization tip number twenty three in our continuing series of search engine optimization tips. All of our search engine optimization tips are meant to be specific, they should not take too much time to review (to make sure that you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point. In fact, this search engine optimization tip is pretty simple: issue a press release whenever warranted.
Not following along with our Search Engine Optimization Tips? Our last last two search engine optimization tips were about link building using coupons and understanding redirects and the type of redirects you can use to direct traffic to your site or to another site if you change your site’s location or a page’s location (its URL).Before that, I talked about search engine optimization tip 20, was about checking the whois of your domain name: checking the public domain record. Before that, in search engine optimization tip 19, was about code bloat and moving your JavaScript code to an external file. And before that, I wrote search engine [...]
- 2008Nov19Search Engine Optimization Tip 22: Link Building Using Coupons
This is search engine optimization tip number twenty two in our continuing series of search engine optimization tips. Vizion Interactive is a search engine optimization firm. All of our search engine optimization tips are meant to be specific, they should not take too much time to review (to make sure that you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point. In fact, this search engine optimization tip is pretty simple: if you sell something on your site you should offer a coupon.
Not following along with our Search Engine Optimization Tips? Our last search engine optimization tip was about understanding redirects and the type of redirects you can use to direct traffic to your site or to another site if you change your site’s location or a page’s location (its URL).Before that, I talked about search engine optimization tip 20, was about checking the whois of your domain name: checking the public domain record. Before that, in search engine optimization tip 19, was about code bloat and moving your JavaScript code to an external file. And before [...]
- 2008Nov18Search Engine Optimization Tip 21: Redirecting Traffic to Your Site
This is search engine optimization tip number twenty one in our continuing series of search engine optimization tips from search engine marketing company Vizion Interactive. All of our search engine optimization tips meant to be very specific, they should not take a lot of time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point. In fact, this search engine optimization tip is short: understanding the differences between the different types of redirects and directing traffic to your site.
Not following along with our Search Engine Optimization Tips? Our last search engine optimization tip, search engine optimization tip 20, was about checking the whois of your domain name: checking the public domain record. Before that, in search engine optimization tip 19, was about code bloat and moving your JavaScript code to an external file. And before that, I wrote search engine optimization tip 18, which was about linking within sentences. The SEO tip before that, search engine optimization tip 17, was about links and your reputation and [...]- 2008Nov13Google Awarded Patent for Language Personalization of Search Results
Google has been awarded a patent for a “system and method for providing preferred language ordering of search results”. This means that Google can serve up search results based on your preferred language.In this latest patent, there are 83 claims. I’ve picked out several of them that I would call “important” and detailed them below:
1. A method, comprising: receiving, from a user, a search query; performing a search based on the search query to identify search results in a plurality of search result languages; identifying a particular language for the search results based on characteristics of the search query, characteristics of a user interface via which the search query is received, and characteristics of the search results; ordering the search results to create an ordered list of search results; determining whether the search results in the ordered list of search results are in the particular language; adjusting the ordering of one of the search results among other ones of the search results to create an adjusted list of search results when the one of the search results is in the particular language; presenting the adjusted list of search results; and [...]
- 2008Nov13Google Releases Search Engine Optimization Starter Guide; Uses 302 Redirect as Example
Google, via a recent blog post, has recently released their search engine optimization starter guide to the public. Previously a document that first began as an effort to help teams within Google, this document aims to be a guide that we can follow to find tips that could improve our sites’ crawlability and indexing. - 2008Oct31Search Engine Optimization Tip 20: Check the Whois on Your Domain Name
This is search engine optimization tip number twenty in our continuing series of search engine optimization tips from search engine marketing company Vizion Interactive. All of our search engine optimization tips meant to be very specific, they should not take a lot of time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point. In fact, this search engine optimization tip is short: it’s about checking your domain name’s whois. This is the “public record” of who owns your domain name.
Not following along with our Search Engine Optimization Tips? Our last search engine optimization tip, search engine optimization tip 19, was about code bloat and moving your JavaScript code to an external file. Before that, I wrote search engine optimization tip 18, which was about linking within sentences. The SEO tip before that, search engine optimization tip 17, was about links and your reputation and finding additional links to your site by searching at your favorite search engine for your name or your company name. [...]- 2008Oct28Search Engine Optimization Tip 19: Move JavaScript to External File
This is search engine optimization tip number nineteen in our continuing series of tips from search engine optimization company Vizion Interactive. All of our search engine optimization tips meant to be very specific, they should not take a lot of time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point. In fact, this search engine optimization tip is short: it’s about what I would call “code bloat”. You do not want to have fat web pages that are full of code. For SEO purposes, we want thin web pages: pages that are light on code.
Not following along with our Search Engine Optimization Tips? Our last search engine optimization tip, search engine optimization tip 18, was about linking within sentences. The SEO tip before that, search engine optimization tip 17, was about links and your reputation and finding additional links to your site by searching at your favorite search engine for your name or your company name. The SEO tip before that was about creating a breadcrumb trail [...]- 2008Oct27Search Engine Optimization Tip 18: Linking within Sentences
This is search engine optimization tip number eighteen in our continuing series of tips from search engine optimization company Vizion Interactive. All of our search engine optimization tips meant to be very specific, they should not take a lot of time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point.
Not following along with our Search Engine Optimization Tips? Our last search engine optimization, search engine optimization tip 17, was about links and your reputation and finding additional links to your site by searching at your favorite search engine for your name or your company name. The SEO tip before that was about creating a breadcrumb trail on your site. To find the previous search engine optimization tips, take a look at one of my previous SEO tips; you should find some links there. All of these “search engine optimization tips” are things I look at when analyzing a site or optimizing it for the search engines. Keep in mind, though, that this is only the beginning. There are [...]- 2008Oct20Search Engine Optimization Tip #17: Review Your Links and Reputation
This is search engine optimization tip number seventeen in our continuing series of tips from SEO company Vizion Interactive. All of our search engine optimization tips are very specific, shouldn’t take much time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point.
Not following along with our Search Engine Optimization Tips? Our last SEO tip was about creating a breadcrumb trail on your site. To find the previous search engine optimization tips, take a look at one of my previous SEO tips; you should find some links there. All of these “search engine optimization tips” are things I look at when analyzing a site or optimizing it for the search engines. Keep in mind, though, that this is only the beginning. There are a lot more search engine optimization tips coming.For search engine optimization tip number seventeen, let’s talk about the current links to your site and the overall reputation that you have already built up. For example, go to Google and search for your company name. In the [...]
- 2008Sep8Robots.txt File Disallowed Pages Still Accrue and Pass PageRank
In a previous blog post, I talked about duplicate content and search engine optimization: and how it’s important to fix duplicate content. I personally prefer to completely remove all interior links to web pages rather than adding a “disallow” to them in the robots.txt file. Why?
According to Matt Cutts of Google, even though you stop the crawlers from indexing a web page, that web page can still accrue PageRank. Let’s take a look what Matt Cutts said in this old interview:Now, robots.txt says you are not allowed to crawl a page, and Google therefore does not crawl pages that are forbidden in robots.txt. However, they can accrue PageRank, and they can be returned in our search results.
It is important to note that even if a web page that is not allowed to be crawled by the search engine, it can still show up in the search results. An example of this would be a web page that has external links (links from another web page going to that web page. If that’s the case, even though Google is told not to crawl the page it can still show [...]
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