Hi 2012 and Welcome! And now that you are here, what would be more appropriate (or stereotypical) than making a New Year’s Resolution? Well, perhaps breaking them. But far be it for me to buck convention. So to start off 2012 on the right track, I have resolved to focus on a few fundamental link building strategies: lose weight, quit smoking and spend more time with friends and family.
Now, you might ask, what do these resolutions have to do with link building? Well that’s easy to explain. They are a convenient metaphor for this post, of course! So let’s start with one of the more popular New Year’s Resolutions: to lose weight.
And what is losing weight but an attempt to get yourself healthy. So this year, while you are working on losing that 5 or 10 pounds (or, if you’re like me, much more!), try working on healthier link building too. And the exercise and diet for link building is CONTENT. Create great quality content to act as link bait (and like/share bait). But this year, be sure to pursue multiple avenues of content: blogs, videos, infographics, contests and newsletters. Make the content intriguing so that people will want to read it, bringing in traffic organically and creating natural links. The more creative and informative your offerings, the more likely you’ll keep your readers, provide something worth linking to, and attract more followers.
Now I don’t smoke, but I know what you’re thinking: no one likes a quitter. Okay, just kidding. If I did smoke, I sure would make a resolution to stop this year. But some bad habits are hard to break. So for this New Year’s Linking Resolution, I resolve to break the bad habit of junk directory submissions. This is an old practice, and one that I hope will end in 2012. These low-quality directories are a trap for your long term link building efforts. Search engines will take notice if too many of your links are from these low-quality sites and penalize you accordingly. And while we’re talking about bad habits, no buying links or reciprocal links. The short term success enjoyed by these tactics is also easily detectable by Google as well.
These days, we all work so much it’s no wonder a popular New Year’s Resolution is to spend more time with family and friends. And now that you’ve resolved to improve your health and quit some bad habits, you’ll want to show off all your hard work! In the world of link building, you will want to use social media to reach out to communities online and promote your link bait. This means increasing your presence in blogging communities, regular Tweeting, and promotion via Facebook and YouTube. Put the word out on the content you have created. And the more valuable your content, the more traffic your site will see. Also, get involved with influencers in your niche. If you can pique their interest they may share your content with their followers.
So there you have it. Three New Year’s Linking Resolutions to get my (and your) year started off right. Feel free to drop me a comment and let me know what your resolutions are for this New Year. Until next time, have a great 2012!