A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted):
And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page:
I’m going to say the branded results are good. This new page gives the user a chance to do some research on the place they’ve clicked on. Why go to a website of a business that has really bad customer service? Keeping the user in the SERPs a little longer allows them to do some quick checking and see what other places might offer a better experience.
What about you, do you think the new interface would offer a better experience? What about keeping the user in the SERPs a little longer? Good or bad?