Can Twitter Search Rival Google Search? Even for Michael Jackson?

Yesterday, June 25, 2009, when the news broke that Michael Jackson had died, many people went online and went over to Twitter. We searched. And we searched for news about Michael Jackson. Soon, we began to see everyone talking about Michael Jackson’s untimely death on Twitter. But we also continue to see people gaming the Twitter search engine.

Mark Jackson (no, he’s not related to Michael Jackson) was recently interviewed about Twitter search.


Lately, there has been a lot of hype about Twitter search being a rival for Google search. Twitter still has a lot of ways to go, and it’s very “gameable”. Twitter’s search is based on how fresh your tweet is. In there future, we expect that there will be more algorithmic changes to Twitter search. Twitter needs to address the holes in their search results if they’re ever going to be a rival for Google search and able to index the “real time web”.

When it comes to Twitter Search, for example, there are some indications lately that they are making some changes. For example, when it comes to profile searches, and you have a keyword in your profile,Twitter may be ranking your profile based on the number of followers you have. If someone else comes along later and establishes their account on Twitter and adds that same keyword to their profile, Twitter Search will show the profile that has more followers.

Twitter Search still has a long way to go until they can even think about being a rival for Google. But, certainly, if you want to know what people are talking about on Twitter right now, take a look at Twitter’s trending topics.

  • Great job on keeping us informed on all SEO and social marketing trends.

  • It's interesting to note that the @tmzaol twitter account that broke the Michael Jackson story on Twitter is not actually run by TMZ – it's run by a fan of TMZ!