Mark founded Vizion Interactive, Inc. in July of 2005 with the goal of creating a team of dedicated professionals who shared his passion in helping businesses realize the benefits of solid Interactive marketing strategies. Mark entered the Interactive marketing arena with Lycos in February of 2000, after many years in radio, television and print advertising. From working with HotBot, Lycos, and AOL Time Warner, to his entry into the agency business in 2003, Mark has always been client-centric and is dedicated to helping clients achieve their goals.
19 Technical SEO Considerations You Should Look at Today
“Some of these are basic, some aren’t. Either way, it’s a good list to keep on hand.” –Joshua Titsworth
Is Poor Backlink Strategy Damaging Your Brand?
“Outreach to sites is inevitable if you’ve been doing spammy tactics. But it’s no excuse to be a jerk to webmasters who haven’t replied to your email.” –Joshua Titsworth
Set Majestic Up Your Way
“SQUEEEEEEE…I mean, *ahem* Majestic now allows you to customize it YOUR way. Talk about putting the customer first.” –Joshua Titsworth
Why Spending Big On Extraordinary Content Marketing Is A Good Bet
“This is a bit self-promotional, as... Continue Reading »
Majestic Trust Flow or Moz Domain Authority for SEO?
"So many metrics to choose from, which one should you be looking at?" -Joshua Titsworth
3 Steps to Identify Blog Topics that are Relevant to Your Audience
“Are you stuck trying to determine what topics you should craft content around for your blog posts? Here is a guide that helps you identify blog topics that are relevant to your audience.” –Gary Huhn
Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings
“Google has already warned us about how poor spelling and grammar can affect search rankings and now Bing is taking the... Continue Reading »
Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works Nicely.
“It’s not often that people blog about alternative ways to use common tools so this was a good post that thought outside the box about using Google’s Keyword Planner tool.” –Jordan Kasteler
The Attributes of Usability and How to Exploit Them
“It’s high-time SEOs learn more about usability for Internet marketing purposes. There’s a great recap of various usability attributes here.” –Jordan Kasteler
The Number One Thing PPC Consultants Should Be Doing To Retain Clients
“While focused on PPC, this article is a good reminder to all consultants on how... Continue Reading »
A Beautiful Day in Your Neighborhood
“Be sure to update your Yahoo local listing, as they have updated the listings with some new enhancements such as a larger map, photos, company overview, etc.” – Gary Huhn
Index Your Content Faster With the Fetch as Google Tool
“Did you just upload new content to your site and you want it indexed as quickly as possible. Use the often under-utilized Google Fetch tool to get your content indexed faster.” – Gary Huhn
WTF is a Cookie Anyway? Do You Really Know, or Just Think You Do?
“Do you really know what a cookie is? Do you know what... Continue Reading »
9 Tools To Help You Come Up With Content Ideas
“Sometimes the most difficult part of content creation isn’t finding the writing resource, it is the ideation.” –Josh McCoy
Google Webmaster Tools Crawl Errors Reports Now Showing Errors on Final Redirect URL
“Nothing like the feeling of Google offering more Webmaster Tools insight!” –Josh McCoy
Toward a Linkless SEO: The SEO Link is Dying. Here’s What Might Replace It
“Great write-up and interesting take on what might replace link building.” –Joshua Titsworth
Guest Blogging: A Change in the Google Algorithm
“Gini gives her take on the ‘guest blogging is dead’ thing.... Continue Reading »
Did you feel like this when you were brand new to digital marketing?
Linking The Google Way In 2014
- Mark Jackson
The Beginner’s Guide to Social Media
“I’m recommending this content purely from a visual standpoint of how content should be made!” – Jordan Kasteler
The Power of Authors and Content for Link Building
“This article takes a fresh approach to outreach and guest posting calling upon authors vs domains.” – Jordan Kasteler
What to do with your Disavow List when 301’ing an Old Domain
"If you’ve ever had to deal with a disavow and redirect an old domain, you should read this." - Joshua Titsworth
How to Create a Prioritized SEO Action Plan
"Simple but thorough write up on... Continue Reading »
“Finally, Google is giving us better page/keyword impression numbers! We’re still not forgiving them for encrypted search though. :)” -Josh McCoy
“Another reason to remember that images are content and that you should be on Pinterest!” –Josh McCoy
“Good recap of what happened in 2013 and what to expect in 2014.” –Joshua Titsworth
“Something I think we all can relate to, a few items everyone should be focusing... Continue Reading »
The Search Engine Friendly Birthday Card
“This is a great reminder to explore different attribution models for different client goals to show the true value of marketing channels.” -Jordan Kasteler
“This tutorial teaches how to set up custom variables to track data passed through a Google parameter.” –Jordan Kasteler
“From one of the link-building greats in our industry, here is the simple direction you need to take in link-building. Don’t get burnt like so many others have over the past few years regarding link-building.” –Josh McCoy
While Google has made no fewer than 14 “major” updates to its algorithm this year, perhaps the biggest move will be that they have moved to “make search more secure” and eliminated our ability to track keyword referrals for SEO efforts.
Kinda strange, then, that I would say that – in a way – I’m thankful for Google’s tough stance on making SEO even more challenging…I believe it’s ridding our Industry of the “pretenders” (I seem to be getting less and less SEO spam emails…you?).
While SEO has become more challenging, it’s also helping our Industry to evolve. We must all become solid... Continue Reading »
Conspiracy Theory or Conspiracy Fact!?
Do you remember how you used to "Google" before Google?
Does Bing provide you with what you're looking for?
So, I admit it…I am a bit “vain”. I am one of those CEOs who will on occasion search “search engine optimization companies” on Google to see just who is showing up.
In the past, I would see my “friends” TopSEOs.com (see many earlier posts on this subject). But, today, I came across another NEW “friend”.
Gotta love it.
I haven’t dug into exactly how these guys are established (who’s behind it), but I love it when I can check the backlink profile for a site like this and see a “clear” affiliation.
In this case, there’s a link from this website, MarketLeaderSEO.com (below)... Continue Reading »
Everyone appreciates a good computer and monitor setup, right? Check out two setups from our work-at-home staffers:
On the day of September 27th, 2013, Vizion Interactive's staff brings to you great Internet marketing links you may have missed this week:
Digital Marketing Specialist
Google’s Keyword Data Apocalypse: The Experts’ View
"There’s been a lot of talk on (not provided) and Google going to 100% secured searches. Here’s another good piece on what happened and other tips on how to deal with it and other areas in analytics to look at. Go read it!"
Digital Marketing Strategist
The Most Actionable SEO Tips Ever
“This... Continue Reading »
Two Steps Ahead of Google in the Past
Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made by my dear, departed friend Ted Ulle about Google’s Vince Update, and – in particular – something that he proposed as a manner in which Google might determine “brand.”
Here’s what he said (mind you, this comment came in 2009):
I also have the sense that there is a change in this direction. In 2008 Eric Schmidt made some comments that brands were more important. My only question is whether the... Continue Reading »
Recently I received an email from a client asking me if we can offer the same guarantees that are included in an email they received.
You know the type of emails I’m talking about…the ones that say something like “guaranteed top positions in Google,” “guaranteed results,” “guaranteed SEO rankings.” Or perhaps they go so far as to say (as this one did) “guarantee that organic traffic and pageviews from search engines will increase,” that you’ll see “an increase in new site visitors from search engines” and “improved overall rankings for targeted keywords and phrases.”
As I replied to this client…
SEOs offering guarantees... Continue Reading »
Get the most out of your search and social media campaigns this year by taking inventory now and making these 13 actions part of your best practices.
1. Make measurement a priority in 2013. IIf you’re not able to track the ROI of your search campaigns (or worse yet, don’t know what ROI is or what your goals are), move this initiative to the top of your to-do list. It’s critical for your search team to be optimizing your campaign around the right products, keyword targets and metrics that move the needle for your business. Make sure your analytics are set... Continue Reading »