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Home: Articles by: Mark Jackson

Mark Jackson's Blog Posts

Mark Jackson

Mark founded Vizion Interactive, Inc. in July of 2005 with the goal of creating a team of dedicated professionals who shared his passion in helping businesses realize the benefits of solid Interactive marketing strategies. Mark entered the Interactive marketing arena with Lycos in February of 2000, after many years in radio, television and print advertising. From working with HotBot, Lycos, and AOL Time Warner, to his entry into the agency business in 2003, Mark has always been client-centric and is dedicated to helping clients achieve their goals.

Vizion’s Internet Marketing Link Roundup [9/12/14]

The latest Vizion posts: 10 Basic SEO Tips for Local Business Success - http://www.vizioninteractive.com/blog/10-basic-seo-tips-local-business-success/ Branding Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/ Learning what your audience wants to hear requires listening to them. Listening will help you write about the topics that will engage readers, build trust, and convert them to customers. This article is designed to help you learn how to effectively listen to your audience so you can plan the creation of powerful content made for their needs Content Marketing WordPress vs. Drupal: How to Choose a CMS for Your Business http://www.searchenginejournal.com/wordpress-vs-drupal-choose-cms-business/114426/ Thinking of migrating to a new content ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/05/14]

Vizion around the web:

Watch Your Step - http://level343.com/2014/09/05/watch-step/

5 Tips For Working From Home - http://www.good.co/blog/2014/09/02/5-tips-for-working-from-home/

Branding

Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write

http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/

Boy, Isn’t this the truth? In such a fast paced online marketing environment it a wise move to slow down and listen to your audience to truly understand the type of content that your searching audience wants to see.

SEO

Should You Call Out Your Competition

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [8/29/14]

The latest Vizion posts: Authorship, Authority and Trust, OH MY! - http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/  Vizion around the web: 5 Ad Types That Need To Go Away - http://www.isoosi.com/blog/5-ad-types-need-go-away.html Branding The Growing Importance of Online Reviews http://www.searchenginepeople.com/blog/125-online-reviews.html The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported using online reviews to determine the quality of a business. How You Can Draw People Into Your Content And Get Them To Engage http://www.searchenginepeople.com/blog/125-read-comment-content.html When it comes to content market, the rule of thumb you should always keep in mind is write with personality. ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [8/22/14]

The latest Vizion posts: Is the interface that Google is testing for local better for the user? - http://www.vizioninteractive.com/blog/interface-google-testing-local-better-user/ Call Tracking – Google’s now in the game - http://www.vizioninteractive.com/blog/call-tracking-googles-now-game/ Your 3 step guide to SEO content analysis - http://www.vizioninteractive.com/blog/3-step-guide-seo-content-analysis/ Vizion around the web: 10-Point Google Analytics Implementation Checkup - http://searchenginewatch.com/article/2359561/10-Point-Google-Analytics-Implementation-Checkup From Josh McCoy Not Everything in Today’s SEO Has to be Organic - http://searchenginewatch.com/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic From Mark Jackson Link Building Announcing the All-New Beginner’s Guide to Link Building - http://moz.com/blog/beginners-guide-to-link-building Just read it, it’s amazing and it really needed to be updated. SEO  3 Quick Evergreen SEO Tips To Help You Rank - http://www.semrush.com/blog/seo-2/3-quick-evergreen-seo-tips-to-help-you-rank/ Simple, yet powerful advice any site owner should check out. The real ... Continue Reading »

Internet Marketing Link Roundup [8/15/14]

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - Whiteboard Friday “Ever heard of link echos? No, you’ll want to read this.” - Joshua Titsworth 10 awesome Google features you should be using “some pretty good features you might not know about.” - Joshua Titsworth My #1 Local Citations Tip: Do Another Round “Did you do some citation work? Great, check up on them.” - Joshua Titsworth Four reasons you can’t ignore SEO “SEO can get a bad name from time to time but don’t let it get you down.” - Joshua Titsworth 10-Point Google Analytics Implementation Checkup “Your quick guide to whipping your Google ... Continue Reading »

Internet Marketing Link Roundup [8/8/14]

Competitive Analysis for Panda Using SEMrush

“Great process including a must have tool!” - Josh McCoy

 

I See Content Everywhere - Whiteboard Friday

“Content is King and will be for the foreseeable future. Learn that it is everywhere!” - Josh McCoy  

SEO Industry Tweets Its Reactions To Google's SSL Ranking Boost

“Hear about the latest update? Curious what others are saying? You'll get a good chuckle out of it.” - Joshua Titsworth

 

How To Do A Link Audit For Your Own Company

“Good write up of what a link audit should include and look like.” - Joshua Titsworth

 

21 High Performance Best Practices for Speeding up your Website

“Jey

... Continue Reading »
Internet Marketing Link Roundup [8/1/14]

Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

“Still scratching your head about Pigeon? Don’t.” - Joshua Titsworth

How do I tell if my site is at risk of a penalty?

“Ever wondered if your site was a risk for a penalty?  Check out this guide if you have.” - Joshua Titsworth

A 6-Step Guide for Repurposing Content

“Ever looked at your site and thought how can I reuse what I have already written? This piece explains some ways you can.” - Joshua Titsworth

Run Your Established SEO Like PPC & Maximise ROI Long-Term

“Great advice on how to have the right

... Continue Reading »
Internet Marketing Link Roundup [7/25/14]

How to Use Google’s Structured Data Markup Helper

“If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive

“Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn

How to Ensure Your SEO Strategy Delivers the Right Traffic

“Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn

How to Optimize Your Content Strategy With Social Listening

“If you understand what your customers are saying, what

... Continue Reading »
Internet Marketing Link Roundup [7/18/14]

6 SEO Myths the Pro Are a Little Tired of Debunking

“Myths are myths, let’s put these to rest okay?” – Joshua Titsworth

Why Do Google Penalties Exist? Spam, Pandas and Penguins!

“Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth

Random Little SEO Tips Anyone Can Use

“Quick, simple tips on improving your site no matter how big or small it is.” – Joshua Titsworth  

Study Shows Organic Search is Responsible for 64% of Web Traffic

“Think SEO is dead? Think again.” – Gary Huhn

How to Reduce Your Site’s Bounce Rate

“The best tactic you

... Continue Reading »
SEO Request for Proposal RFP

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services.

Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward).

As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other

... Continue Reading »
Internet Marketing Link Roundup [7/11/14]

Link Building Tips to Amplify Your SEO

“A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth

Why Mobile Matters – Now

“Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth

Content Alone Can’t Build Links

“Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth

An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google

“An introductory guide to focusing on the different ways you can use online advertising to build your brand and become a top-of-mind choice for your customers.” – Gary Huhn

Learn How to

... Continue Reading »
Internet Marketing Link Roundup [7/3/14]

How to Track the Success of Your Email Campaign in Google Analytics

“When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn

Think Your Yelp Profile isn’t Important? Think Again!

“Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn

Backlink Monitoring Procedures: A Case Study

“If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to

... Continue Reading »
Internet Marketing Link Roundup [6/27/14]

Forget Big Content – Small Content is Critical to Search Success

“Mix up your content with big and small posts for critical search success.” – Gary Huhn

 7 outstanding Content Marketing Tips for Small Businesses

“Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn

 Why and How to Maximize Your Content Shareability

“Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Create connections with influencers and become a

... Continue Reading »
Internet Marketing Link Roundup [6/20/14]

6 Ways to Optimize Your “Thank You” Page for Higher Conversions

“The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your "Thank You" page for higher conversions.” – Gary Huhn

 

How to Promote Your Event

“It might seem like a difficult task, but promoting an event is much easier than you might think. Here are some suggestions on how to promote an event.” – Gary Huhn

 

How to Optimize Your Call to Action so Users Can Commit to Action

“When it comes down to it, CTAs

... Continue Reading »
Internet Marketing Link Roundup [6/13/14]

The Hidden Power of Nofollow Links
“Are you so caught up with just getting followed links? Give this a read.” – Joshua Titsworth

 

What Are the Top 10 SEO Issues Impacting Your Site?

“SEM Rush continues their list of SEO issues sites are still struggling with today.” – Joshua Titsworth

 

3 Ways to Get Customers Talking about You

“Do you understand what it takes to get your consumers to share information about your business? Here are 3 ways to get customers talking about you.” – Gary Huhn

 

Multilingual Websites: Benefits and Best Practices

“People prefer to make purchases when browsing the web in their native tongue. Here

... Continue Reading »
Internet Marketing Link Roundup [6/6/14]

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

“Are you guilty of creating the “Ultimate Panda Cocktail?” – Josh McCoy

 

New: Connect Your Google+ Business Page to Your Google Maps Listing

“Have you connected your Google+ business with your Google+ local listing?” – Josh McCoy

 

Why No One Comments on Your Blog and What to Do About it

“How do you get people to comment on your blog? What tricks, techniques, and powers of persuasion must you possess? Here are some tips to invite comments on your blog.” – Gary Huhn

 

Directing Smartphone Users to the Page They Actually Wanted

“Google Webmaster Tools now

... Continue Reading »
Internet Marketing Link Roundup [5/30/14]

7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve

“Remember all social outlets are not created equal, requiring channel level strategies.”  – Josh McCoy

Take the SEO Expert Quiz and Rule the Internet

“How well can you do?” – Josh McCoy

4 Steps to Maximize Local Search Success

“People expect search ads to be relevant to their context and location. Here are 4 steps to maximize local search success.” – Gary Huhn

How to Be More Creative in Your Online Campaigns

“Creative tips when it comes to crafting your online campaigns.” – Gary Huhn

How to Syndicate Your Blog

“Drive more traffic to

... Continue Reading »
Internet Marketing Link Roundup [5/23/14]

Did Your Manual Penalty Disappear? It Probably Expired

“Have you received a manual penalty from Google? Did you know that penalties have an expiration date? Here is a guide on what to do if your penalty expired.” –Gary Huhn

 

Should You Syndicate Your Blog to Get More Traffic & Leads?

“Are you syndicating your blog to get more traffic and leads? Here is a guide to blog syndication.” –Gary Huhn

 

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

“Ever wondered how to optimize a landing page? Here is the ultimate guide to landing page optimization.” –Gary Huhn

 

The 7 Most Common SEO Mistakes

“There

... Continue Reading »
Internet Marketing Link Roundup [5/16/14]

During Link Cleanup, Don’t Forget Links to Redirected Domain Names

“In the process of cleaning up dirty links? Don’t forget about those that have been redirected.” –Joshua Titsworth

 

5 Myths About Social Media Marketing

“Think you really know social media? Make sure to check these out to see if you’ve fallen to believing in a myth.” –Joshua Titsworth

 

Less Is More When Writing for Landing Pages

“Users are looking for concise information that can be instrumental in helping them to complete their task.” –Gary Huhn

 

 How Youtube Remarketing is Making the World a Better Place

“Remarketing is a good approach for targeting users who visited your

... Continue Reading »
Internet Marketing Link Roundup [5/9/14]

Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?

“Here are some tips to craft content based on the various types of user intents.” –Gary Huhn

 

Should I Collect Email Addresses on My Blog in 2014?

“The Benefits of Collecting Email Addresses on Your Blog. Email marketing definitely has the potential to be a major asset. It’s been a tried and trusted tactic for marketers and appears to remain a key point of interest.” –Gary Huhn

 

Content Marketing: The 4 Most Critical Components to Measure & Analyze

“The 4 most critical components to measure and analyze content marketing efforts.” –Gary Huhn

 

The Mega Collection

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