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Home: Articles by: Mark Jackson

Mark Jackson's Blog Posts

Mark Jackson

Mark founded Vizion Interactive, Inc. in July of 2005 with the goal of creating a team of dedicated professionals who shared his passion in helping businesses realize the benefits of solid Interactive marketing strategies. Mark entered the Interactive marketing arena with Lycos in February of 2000, after many years in radio, television and print advertising. From working with HotBot, Lycos, and AOL Time Warner, to his entry into the agency business in 2003, Mark has always been client-centric and is dedicated to helping clients achieve their goals.

Internet Marketing Link Roundup [7/25/14]

How to Use Google’s Structured Data Markup Helper

“If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive

“Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn

How to Ensure Your SEO Strategy Delivers the Right Traffic

“Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn

How to Optimize Your Content Strategy With Social Listening

“If you understand what your customers are saying, what

... Continue Reading »
Internet Marketing Link Roundup [7/18/14]

6 SEO Myths the Pro Are a Little Tired of Debunking

“Myths are myths, let’s put these to rest okay?” – Joshua Titsworth

Why Do Google Penalties Exist? Spam, Pandas and Penguins!

“Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth

Random Little SEO Tips Anyone Can Use

“Quick, simple tips on improving your site no matter how big or small it is.” – Joshua Titsworth  

Study Shows Organic Search is Responsible for 64% of Web Traffic

“Think SEO is dead? Think again.” – Gary Huhn

How to Reduce Your Site’s Bounce Rate

“The best tactic you

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SEO Request for Proposal RFP

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services.

Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward).

As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other

... Continue Reading »
Internet Marketing Link Roundup [7/11/14]

Link Building Tips to Amplify Your SEO

“A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth

Why Mobile Matters – Now

“Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth

Content Alone Can’t Build Links

“Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth

An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google

“An introductory guide to focusing on the different ways you can use online advertising to build your brand and become a top-of-mind choice for your customers.” – Gary Huhn

Learn How to

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Internet Marketing Link Roundup [7/3/14]

How to Track the Success of Your Email Campaign in Google Analytics

“When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn

Think Your Yelp Profile isn’t Important? Think Again!

“Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn

Backlink Monitoring Procedures: A Case Study

“If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to

... Continue Reading »
Internet Marketing Link Roundup [6/27/14]

Forget Big Content – Small Content is Critical to Search Success

“Mix up your content with big and small posts for critical search success.” – Gary Huhn

 7 outstanding Content Marketing Tips for Small Businesses

“Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn

 Why and How to Maximize Your Content Shareability

“Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Create connections with influencers and become a

... Continue Reading »
Internet Marketing Link Roundup [6/20/14]

6 Ways to Optimize Your “Thank You” Page for Higher Conversions

“The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your "Thank You" page for higher conversions.” – Gary Huhn

 

How to Promote Your Event

“It might seem like a difficult task, but promoting an event is much easier than you might think. Here are some suggestions on how to promote an event.” – Gary Huhn

 

How to Optimize Your Call to Action so Users Can Commit to Action

“When it comes down to it, CTAs

... Continue Reading »
Internet Marketing Link Roundup [6/13/14]

The Hidden Power of Nofollow Links
“Are you so caught up with just getting followed links? Give this a read.” – Joshua Titsworth

 

What Are the Top 10 SEO Issues Impacting Your Site?

“SEM Rush continues their list of SEO issues sites are still struggling with today.” – Joshua Titsworth

 

3 Ways to Get Customers Talking about You

“Do you understand what it takes to get your consumers to share information about your business? Here are 3 ways to get customers talking about you.” – Gary Huhn

 

Multilingual Websites: Benefits and Best Practices

“People prefer to make purchases when browsing the web in their native tongue. Here

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Internet Marketing Link Roundup [6/6/14]

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

“Are you guilty of creating the “Ultimate Panda Cocktail?” – Josh McCoy

 

New: Connect Your Google+ Business Page to Your Google Maps Listing

“Have you connected your Google+ business with your Google+ local listing?” – Josh McCoy

 

Why No One Comments on Your Blog and What to Do About it

“How do you get people to comment on your blog? What tricks, techniques, and powers of persuasion must you possess? Here are some tips to invite comments on your blog.” – Gary Huhn

 

Directing Smartphone Users to the Page They Actually Wanted

“Google Webmaster Tools now

... Continue Reading »
Internet Marketing Link Roundup [5/30/14]

7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve

“Remember all social outlets are not created equal, requiring channel level strategies.”  – Josh McCoy

Take the SEO Expert Quiz and Rule the Internet

“How well can you do?” – Josh McCoy

4 Steps to Maximize Local Search Success

“People expect search ads to be relevant to their context and location. Here are 4 steps to maximize local search success.” – Gary Huhn

How to Be More Creative in Your Online Campaigns

“Creative tips when it comes to crafting your online campaigns.” – Gary Huhn

How to Syndicate Your Blog

“Drive more traffic to

... Continue Reading »
Internet Marketing Link Roundup [5/23/14]

Did Your Manual Penalty Disappear? It Probably Expired

“Have you received a manual penalty from Google? Did you know that penalties have an expiration date? Here is a guide on what to do if your penalty expired.” –Gary Huhn

 

Should You Syndicate Your Blog to Get More Traffic & Leads?

“Are you syndicating your blog to get more traffic and leads? Here is a guide to blog syndication.” –Gary Huhn

 

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

“Ever wondered how to optimize a landing page? Here is the ultimate guide to landing page optimization.” –Gary Huhn

 

The 7 Most Common SEO Mistakes

“There

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Internet Marketing Link Roundup [5/16/14]

During Link Cleanup, Don’t Forget Links to Redirected Domain Names

“In the process of cleaning up dirty links? Don’t forget about those that have been redirected.” –Joshua Titsworth

 

5 Myths About Social Media Marketing

“Think you really know social media? Make sure to check these out to see if you’ve fallen to believing in a myth.” –Joshua Titsworth

 

Less Is More When Writing for Landing Pages

“Users are looking for concise information that can be instrumental in helping them to complete their task.” –Gary Huhn

 

 How Youtube Remarketing is Making the World a Better Place

“Remarketing is a good approach for targeting users who visited your

... Continue Reading »
Internet Marketing Link Roundup [5/9/14]

Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?

“Here are some tips to craft content based on the various types of user intents.” –Gary Huhn

 

Should I Collect Email Addresses on My Blog in 2014?

“The Benefits of Collecting Email Addresses on Your Blog. Email marketing definitely has the potential to be a major asset. It’s been a tried and trusted tactic for marketers and appears to remain a key point of interest.” –Gary Huhn

 

Content Marketing: The 4 Most Critical Components to Measure & Analyze

“The 4 most critical components to measure and analyze content marketing efforts.” –Gary Huhn

 

The Mega Collection

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Internet Marketing Link Roundup [5/2/14]

Free Local SEO Education for Businesses on a Shoestring Budget

“Invest the time to learn how to get your local business off to a great start with this Free Local SEO education guide.” –Gary Huhn

 

Conversion Rate Optimization (#CRO) for Lead Generation Websites

“Tips to help increase new business via conversion rate optimization for lead generation websites.” –Gary Huhn

 

Google’s Matt Cutts Loses His Body to Stress Importance of Body Content to Search Engines

“The importance of body copy for search engines.” –Gary Huhn

 

The Head of Matt Cutts Tells Us the Body is Important too

“Straight from the source, the body is still one of the most neglected

... Continue Reading »
Internet Marketing Link Roundup [4/25/14]

Getting the Most Out of Your Category and Tag Archive Pages

 “Think your category and archive pages are worthless? Wrong!” –Joshua Titsworth

 How to Squeeze More SEO Out of Your B2B Marketing Budget Priorities

“Looking to squeeze a little more of your SEO in your budget? Here are some tips how to maximize those efforts.” –Joshua Titsworth

10 Pressing Questions for the Godfather of Search Marketing

“Danny Sullivan always gives a great interview, and he doesn’t disappoint in this one.” –Joshua Titsworth

Title Tags & SEO: 3 Golden Rules

“3 golden rules to give you some quick guidance on crafting Title tags.” –Gary Huhn

What Type of Content

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Internet Marketing Link Roundup [4/11/14]

Google: Our Algorithms Picked up on Your Keyword Stuffed Page

“Interesting, the basics of SEO still ring true today!” –Josh McCoy

 

 

Study: 78% of Local Mobile Searches Result in Offline Purchases

“Local and Mobile can drive sales/leads online but also do the same offline!” –Josh McCoy

 

 

SEO for Ecommerce: A Comprehensive Guide

“Not a blog post, but a great slide deck on Ecommerce SEO.” –Joshua Titsworth

 

 

The Linking Dilemma: Google Has Left a Giant Mess for Us All

"Julie Joyce digs into link penalties, toxic links and the havoc Google has left for SEOs in the link building game.” –Joshua Titsworth

 

 

How to Get More Twitter Followers without

... Continue Reading »
Internet Marketing Link Roundup [4/4/14]

Local Landing Pages: A Guide To Great Implementation In Every Situation

“Looking to improve your landing pages for local search? Use this guide.” –Joshua Titsworth

Automating and Visualizing Data from Google Webmaster Tools

“Who doesn't love visualizing data? This is a great piece on making the information in GWT actionable.” –Joshua Titsworth

Slides from the IA Summit 2014

“This is a MUST read. Be careful though, taking in this information is like drinking water from a fire hydrant.” –Joshua Titsworth

Marketing Personas: The Complete Beginner’s Guide

“Writing content for various personas can result in conversion increases. Here is a guide to creating marketing personas.” –Gary Huhn

Why Content

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Internet Marketing Link Roundup [3/28/14]

4 Content Activities to Help Build Real Relationships with Influencers

“Great insight into the types of content that influencers will want to latch onto.” –Josh McCoy

 

Google Now Supports all Sub-Types of Organizational Schema

“Schema is all the rage and Google supports even more Schema properties!” –Josh McCoy

 

SEO for Startups New Businesses: An 11 Step Plan

“A valuable 11 step SEO plan for new businesses.” –Gary Huhn

 

Getting Reviews the Right Way for Local Business

“Ever wonder how to get reviews for your business? Here is a guide to getting reviews the right way for local businesses.” –Gary Huhn

The Advanced Guide to Content Promotion

“Not really a

... Continue Reading »
Internet Marketing Link Roundup [3/21/14]

So… You Think SEO Has Changed?

“A great look at where we’ve been and where we are headed pertaining to SEO!” –Josh McCoy

 

Turning Old Content into New Links

“Great insight on how to get the most out of your owned assets!” –Josh McCoy

 

Manual Spam Action Revoked! A Case Study

“A look at getting a manual penalty removed.” –Joshua Titsworth

 

The Anatomy of a Google Smear Campaign

“A few days ago My Blog Guest was given a manual penalty from Google, this piece gives some insight as to what may really be going on.” –Joshua Titsworth

 

When Building Communities Isn’t the Best Way to Build Links

“A great

... Continue Reading »
Internet Marketing Link Roundup [3/14/14]

Yes, Google Does Have & Use Author Rank; Specifically within In-Depth Articles

“Yet another reason why Google+ should be a part of your SEO strategy!” –Josh McCoy

 

Google’s Search Results Ditch the Underlined Links, Increase the Font Size & More in New “Experiment”

“What are your thoughts on the new Google SERP display?” –Josh McCoy

 

Google Working on a Softer & Gentler Panda Algorithm to Help Small Businesses

“Finally, some love for small businesses!” –Josh McCoy

 

Local Search Forum on Webmaster World

“A great list of local items to keep in mind for any local businesses getting involved in search.” –Joshua Titsworth

 

5 Unexpected Link Prospected Tools, and

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