Mark founded Vizion Interactive, Inc. in July of 2005 with the goal of creating a team of dedicated professionals who shared his passion in helping businesses realize the benefits of solid Interactive marketing strategies. Mark entered the Interactive marketing arena with Lycos in February of 2000, after many years in radio, television and print advertising. From working with HotBot, Lycos, and AOL Time Warner, to his entry into the agency business in 2003, Mark has always been client-centric and is dedicated to helping clients achieve their goals.
While Google has made no fewer than 14 “major” updates to its algorithm this year, perhaps the biggest move will be that they have moved to “make search more secure” and eliminated our ability to track keyword referrals for SEO efforts.
Kinda strange, then, that I would say that – in a way – I’m thankful for Google’s tough stance on making SEO even more challenging…I believe it’s ridding our Industry of the “pretenders” (I seem to be getting less and less SEO spam emails…you?).
While SEO has become more challenging, it’s also helping our Industry to evolve. We must all become solid... Continue Reading »
Conspiracy Theory or Conspiracy Fact!?
Do you remember how you used to "Google" before Google?
Does Bing provide you with what you're looking for?
So, I admit it…I am a bit “vain”. I am one of those CEOs who will on occasion search “search engine optimization companies” on Google to see just who is showing up.
In the past, I would see my “friends” TopSEOs.com (see many earlier posts on this subject). But, today, I came across another NEW “friend”.
Gotta love it.
I haven’t dug into exactly how these guys are established (who’s behind it), but I love it when I can check the backlink profile for a site like this and see a “clear” affiliation.
In this case, there’s a link from this website, MarketLeaderSEO.com (below)... Continue Reading »
Everyone appreciates a good computer and monitor setup, right? Check out two setups from our work-at-home staffers:
On the day of September 27th, 2013, Vizion Interactive's staff brings to you great Internet marketing links you may have missed this week:
Digital Marketing Specialist
Google’s Keyword Data Apocalypse: The Experts’ View
"There’s been a lot of talk on (not provided) and Google going to 100% secured searches. Here’s another good piece on what happened and other tips on how to deal with it and other areas in analytics to look at. Go read it!"
Digital Marketing Strategist
The Most Actionable SEO Tips Ever
“This... Continue Reading »
Two Steps Ahead of Google in the Past
Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made by my dear, departed friend Ted Ulle about Google’s Vince Update, and – in particular – something that he proposed as a manner in which Google might determine “brand.”
Here’s what he said (mind you, this comment came in 2009):
I also have the sense that there is a change in this direction. In 2008 Eric Schmidt made some comments that brands were more important. My only question is whether the... Continue Reading »
Recently I received an email from a client asking me if we can offer the same guarantees that are included in an email they received.
You know the type of emails I’m talking about…the ones that say something like “guaranteed top positions in Google,” “guaranteed results,” “guaranteed SEO rankings.” Or perhaps they go so far as to say (as this one did) “guarantee that organic traffic and pageviews from search engines will increase,” that you’ll see “an increase in new site visitors from search engines” and “improved overall rankings for targeted keywords and phrases.”
As I replied to this client…
SEOs offering guarantees... Continue Reading »
Get the most out of your search and social media campaigns this year by taking inventory now and making these 13 actions part of your best practices.
1. Make measurement a priority in 2013. IIf you’re not able to track the ROI of your search campaigns (or worse yet, don’t know what ROI is or what your goals are), move this initiative to the top of your to-do list. It’s critical for your search team to be optimizing your campaign around the right products, keyword targets and metrics that move the needle for your business. Make sure your analytics are set... Continue Reading »
As the President (and “sales guy”) for a search engine optimization company, I feel uniquely qualified to answer the question “what is the price for search engine optimization services?"
I can tell you, from years of experience in the industry and thousands of sales calls under my belt, that you will find pricing all over the map. Within this post, I am not going to sell you on Vizion Interactive, but rather help site owners make sense as to why some people are selling search engine optimization services for $300 per month, while others charge a minimum of $20,000 per month.
I... Continue Reading »
I have an open-door policy. I want to hear from our employees and our clients on how we can do things better. Years ago an employee approached me and said, “You know what, Mark…I think – given the choice – it’s more important that a client is happy rather than if they get results.” At first I was quick to say, “heck no….results are the name of the game.” Then I thought about it…
If a client isn’t happy, then do results really matter? And if they aren’t happy but yet we are delivering results from our efforts, then our ability... Continue Reading »
The SEO Audit is a fundamental aspect of marketing your website. Like your annual physical, or a check-up at the doctor's office, this core SEO deliverable assesses the overall health of your website. Just like a doctor, your SEO team will assess your website's overall health, risks and provide prescriptions, advice and tips to treat weaknesses as well as recommendations for preventative care or maintenance. And, just like a visit to the doctor, sometimes you walk out of the office having heard something that you really didn't want to hear, but something that was absolutely necessary to hear.
When an SEO... Continue Reading »
Has it already been a month since SES NYC? What a fantastic show! It certainly did not disappoint, with four great days chock full of the latest and greatest in SEO and search marketing.
I had never been to an SES before, and looking back on the show, there were a lot of things about it that surprised me. Oddly, the thing that may have surprised me the most was the number of times I heard the term “content is king”. Between search engine reps, speakers, and attendees, the phrase kept getting tossed around the show, like a beach ball in... Continue Reading »
Google just rolled out a new program out to all AdWords users today that will allow advertisers to target ads at "users, based on their past interactions with your website." This new remarketing feature will have great results for advertisers when used properly.
So what exactly does this new retargeting feature do? According to Google:
"Let's say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.
Here's... Continue Reading »
I’ve been reading a lot of negative things about Twitter lately and every article I read leads me to believe that the author really has not captured the true value of what Twitter brings to the table in regards to its power as a search tool. If set up properly Twitter can not only deliver instant and real time information, but it can drastically change the way you search for that information. Instead of a proactive search method, Twitter can deliver a passive way to collect information on the subjects that mean the most to you. Think of it as... Continue Reading »
Back in Dec 09, Google announced the integration of the real-time World Wide Web in their organic search results. Google told us that their goal is to strive to bring us "the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices" we "use to access it." They introduced real-time into the search results like this:
I would equate this move to Google Universal, where they algorithmically add news, images, blog results, music (if it's related to music), and video into the organic search results. Somehow, algorithmically, the Google search engine adds... Continue Reading »
I have written about the LeapFish search engine earlier, as you might recall. I am a fan of LeapFish, not only because LeapFish is the fastest search engine, but because I believe LeapFish is one search engine that might really have a chance of making it to the big-time. Further affirming this, LeapFish continues to grow its user base.
LeapFish anticipates that there will be more than 20 million searches in 2010 at their search engine. They have lately reported strong early adopter growth in 2009, and they have reached a 10,000 Alexa rank in one year.
So, if you are optimizing... Continue Reading »
This is Search Engine Optimization tip number 36 in my continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with removing a page or a specific URL from the Google search engine.
I'm not going to go into a great deal of explanation about why you would want to remove a page from Google, there are many reasons for doing that (which might include the fact that... Continue Reading »
Yahoo recently shut down their paid inclusion program referred to as Search Submit. What was Search Submit? Simply put, it was a way to include certain pages in their index and to influence the frequency of re-indexing your site. How does this affect you? It probably doesn't if you weren't participating in the program. If you were, you may want to pay close attention.
Some of the features of this paid inclusion program included the ability to create your own titles and descriptions to be displayed on Yahoo's search engine results page and even have enhanced listings that could draw in... Continue Reading »