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Home: Articles by: Mark Jackson

Mark Jackson's Blog Posts

Mark Jackson

Mark founded Vizion Interactive, Inc. in July of 2005 with the goal of creating a team of dedicated professionals who shared his passion in helping businesses realize the benefits of solid Interactive marketing strategies. Mark entered the Interactive marketing arena with Lycos in February of 2000, after many years in radio, television and print advertising. From working with HotBot, Lycos, and AOL Time Warner, to his entry into the agency business in 2003, Mark has always been client-centric and is dedicated to helping clients achieve their goals.

Paradigm Shift Needed for SEO Budgets

Some people “get it”. Most people don’t.

How much should an SEO effort cost, and what all goes into an effort, after all?

When a prospect reaches out to me for the first time, and they’re contemplating getting into SEO for the first time, I make it a point to not be stingy with my time. I want to help educate, so that they can make an educated decision on what they should be doing with SEO (if anything) based on their unique circumstances.

Is there potential to realize a solid ROI? Do they have the time and/or money to see this through,

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [11/14/14]

Hey there! Another week and another round of links. Enjoy what we've found, there's a variety of information present. If you'd like us to check out a certain post, make sure to let us know but @ mentioning vizionweb. 

Latest Vizion Posts

Name that Stache!

http://www.vizioninteractive.com/blog/name-stache/ 

Name That Stache, Round Two!

http://www.vizioninteractive.com/blog/name-stache-round-two/

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Vizion Around The Web

3 HARO Requests You Should Avoid - by Joshua Titsworth

http://www.searchenginejournal.com/3-haro-requests-avoid/119518/

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SEO

 

What SEO Used to Be Versus What SEO Is Now

http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/

What SEO used to be versus what SEO is now? The biggest tactic that has changed over the years is content marketing. Both companies and agencies surveyed indicated that

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [11/07/14]

It's time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! There's a mix of local, content marketing and even some information on WordPress you'll find helpful. We hope you enjoy this edition of, "Vizion's Links Of The Week"

 

Latest Vizion Posts

 

The Best Kept Secrets of News JackingThe Best Kept Secrets of News Jacking

http://www.vizioninteractive.com/blog/best-kept-secrets-news-jacking/

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SEO

 

8 tips to Optimize Your Local Knowledge Panel in Google Search

http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/

Need some tips on how to make your local knowledge panel look better in the SERPs?

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [10/31/14]

Latest Vizion Posts

 

Online Reputation Management: Monitoring Tools for Brands to Try

http://www.vizioninteractive.com/blog/online-reputation-management-monitoring-tools-brands-try/

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SEO  

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

http://searchenginewatch.com/article/2378742/Fast-SEO-Competitive-Analysis-Part-2-Competing-Content-Comparison

Anything you can do "fast" in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently.

 

Bing Sever Ties With Webmasters By Firing Duane Forrester

https://www.seroundtable.com/duane-forrester-bing-fired-19375.html

Probably the biggest news of the week. Duane is highly liked and well regarded in the Search community. Will he move to an agency or, gasp, Google?

 

Six Reasons To Fire Your SEO Agency

http://searchengineland.com/six-reasons-fire-seo-205494

A very insightful

... Continue Reading »
Do The Monster Mash!

From All Of Us At Vizion Interactive Happy Halloween!

 

 

 

 

 

Vizion’s Internet Marketing Link Roundup [10/24/14]

Latest Vizion Posts

Product Roadmap (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/product-roadmap-live-blogging-bing-ads-next/

 

Search as a Business (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/search-business/

 

Bing as a Platform (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-as-a-platform/

 

How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-fits-microsofts-strategy-live-blogging-bing-ads-next/

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SEO

3 Musts for a modern SEO Strategy

http://www.semrush.com/blog/publications/3-musts-modern-seo-strategy/

A good quick read on some tips to help stay on top of present day SEO. Some of these may be simple, but it’s often the simplest things that get overlooked. Content, social media and analytics will always be relevant and vital to any successful online marketing campaign.

 

More than keywords: 7 concepts of advanced

... Continue Reading »
Product Roadmap (Live Blogging From Bing Ads Next)

Speaker Paul Apodaca, Senior Director of Product Planning Big Ads

Ensuring Bing meets advertiser needs

    Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions Scale – Delivering experiences that consumers want

Web UI works at scale:

Multi-platform offering

Increase limits and caps

Mobile Experiences

Mobile management client

IOS and Android web UI client

Editor UI Refresh

Improved performance & stability

Improved upgrade experience

Account Summary

MSA migration

eIO US – Premium

Data

Universal Event Tracking

Inline campaign data – you shouldn’t have to go to a report and then go somewhere else to take an action.

Saved and distributed reports -

Proactive performance notifications

Remarketing

Optimization home tab

Campaign planner

Auction insights for

... Continue Reading »
Search as a Business (Live Blogging From Bing Ads Next)

Speaker David Pann, General Manager, Search Business Group

Sea Change:

    Get integrated with all MSFT products Build a monetization engine that can apply to all MSFT

Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want.

    Make it efficient Remove restrictions Make it a good buy; make it good ROI

R&D Team is listening and addressing customer needs.

Driving more user engagement with ads (click volume):

All Devices – up 30%

Mobile – up 133%

What does 2015 look like?

Customer / Partners / Performance / Mobile

Integration/Innovation/Differentiation

“Where Bing goes, Bing Ads goes” – David Pann

Customers – Always Be Listening

Partners

... Continue Reading »
Bing as a Platform (Live Blogging From Bing Ads Next)

Speaker: Stefan Weitz Bing Director of Search

Trying to build the world’s largest information fabric.

How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social). Understand the intent of the user – what are they trying to do. 2 ½ words is still the average query length. These queries could mean many things. But, these queries are still what they see the most of.

... Continue Reading »
How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here.

That said, Bing has been very gracious in their hospitality, and I really enjoyed last year’s event and I’m looking forward to what Bing has to share with us, today.

Represented in today’s summit are Group M, Havas, Universal-McCann, iProspect, ebay Enterprise, iCrossing, and a number of mid-tier agencies, such as Vizion Interactive. I believe a little over half of those in attendance are Bing employees, with total attendance of approximately 50.

Three goals of today’s summit:
... Continue Reading »

Vizion’s Internet Marketing Link Roundup [10/17/14]

Latest Vizion Posts

The ABCs of SEO

http://www.vizioninteractive.com/blog/the-abcs-of-seo/

SEO

Tired of hearing “You’re too expensive?”

http://www.seocopywriting.com/content-marketing/tips-and-strategy/tired-hearing-youre-expensive/

It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost.

Measuring ROI: why we’re all doing it wrong

http://www.marketingpilgrim.com/2014/10/measuring-roi-why-were-all-doing-it-wrong.html

Included are some great points on how we need to think about ROI in a multi-touch mindset. Model attribution is becoming a hot topic in digital marketing this year, and it is time for everyone to understand how looking at all touch points leading to conversions are the way to go. Read about how Dixon Jones feels that there is more to the

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [10/10/14]

Latest Vizion Posts

Breaking News: TopSEOS.com Banned in Google - http://www.vizioninteractive.com/blog/breaking-news-topseos-com-banned-google/

Top 15 Places Your Local Business Needs To Be Seen - http://www.vizioninteractive.com/blog/top-15-places-local-business-needs-seen/

Mobile

 

Cross-Device Measurement: Believe the Hype

http://searchenginewatch.com/article/2374908/Cross-Device-Measurement-Believe-the-Hype

With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a hurdle we need to clear.

 

SEO

 

Pigeon Rolled Back? Law Firm Study Says Yes

http://searchengineland.com/pigeon-rolled-back-law-firm-study-says-yes-205060

Ah, much like any large scale algorithmic update…It seems Pigeon follows suit as they always seem to drop the hammer, wait a little bit and then ease up a bit.

 

The Death of Google Authorship: Why Being an Author Isn’t Dead 

http://www.searchenginejournal.com/death-google-authorship-author-isnt-dead/

A great read

... Continue Reading »
Breaking News: TopSEOS.com Banned in Google

Go ahead…search for “topseos.com” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing.

Here’s a little story about how that may have come to happen…

As many of you may know, I have been on a rant – for years – about the practices of TopSEOS.com.

Here’s a rundown of some of my posts:

April 2007: http://www.vizioninteractive.com/blog/top-seo-companies/

August 2008: http://searchenginewatch.com/article/2065006/Top-SEO-Firms-Paid-for-by-the-Following

January 2010: http://www.vizioninteractive.com/blog/top-seos-my-rant-continues/

If you think I’m the only one writing about this, or considering these kinds of things, think again:

http://nickwilsdon.com/sem-industry-revolt-topseos-com/

http://www.hobo-web.co.uk/topseos-complaints-awards-2012/

http://www.seobook.com/topseos-com-review-top-seos-paid-rating-service

http://searchmarketingwisdom.com/2010/03/one-more-complaint-against-topseos-are-they-a-shakedown-operation-or-legitimate-service/

*I could have included many more references.

TopSEOS.com has said that they review

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [10/03/14]

Latest Vizion Posts The New Google Panda Is Here http://www.vizioninteractive.com/blog/new-google-panda/ SEO Google - On How They Know When to Slow or Stop Crawling Your Web Site http://searchengineland.com/google-know-slow-stop-crawling-web-site-204674 Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they can't access your web pages, then you will have a hard time getting your pages indexed and ranked in the search results. There are two very important crawl ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/26/14]

Latest Vizion Posts 5 Things Every Link Builder Needs In Their Toolbox http://www.vizioninteractive.com/blog/5-things-every-link-builder-needs-toolbox/ Link Building Broken Link Building Bible: The New Testament http://moz.com/blog/broken-link-building-bible-new-testament If you don't recall, the "Old Testament" version was written just over a year ago. In this new revised version Russ Jones takes broken link building to another level. This update covers some more advanced techniques and even goes over some "Ethical Guidelines". If you've been a fan of broken link building or ever wanted to learn more about it, this is a must read. SEO How did Google Discover the Private Blog Networks? http://www.thesempost.com/google-discover-private-blog-networks/ When someone says they have the perfect way to "game" the system ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/19/14]

The Latest Vizion Posts Google Sitelinks Search Box: What it Means for You http://www.vizioninteractive.com/blog/google-sitelinks-search-box-means/ 30 Free SEO Tools to Improve Website Performance http://www.vizioninteractive.com/blog/30-free-seo-tools-improve-website-performance/ Branding 5 Key Points To A Great Looking, Converting Home Page http://www.searchenginepeople.com/blog/125-web-design-conversions.html - ixzz3DnKyHBjm So you’re thinking about re-designing your homepage? You want it to look clean and of course function properly, but most importantly you need it to convert users. Here are 5 key details to contemplate when re-designing a sharp looking home page. 4 Things Search Marketers Can Do to Ensure a Happy Holiday http://searchenginewatch.com/article/2367717/4-Things-Search-Marketers-Can-Do-to-Ensure-a-Happy-Holiday Successful holiday programs are all about the customer. You have to cater to the person on the other end of the ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/12/14]

The latest Vizion posts: 10 Basic SEO Tips for Local Business Success - http://www.vizioninteractive.com/blog/10-basic-seo-tips-local-business-success/ Branding Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/ Learning what your audience wants to hear requires listening to them. Listening will help you write about the topics that will engage readers, build trust, and convert them to customers. This article is designed to help you learn how to effectively listen to your audience so you can plan the creation of powerful content made for their needs Content Marketing WordPress vs. Drupal: How to Choose a CMS for Your Business http://www.searchenginejournal.com/wordpress-vs-drupal-choose-cms-business/114426/ Thinking of migrating to a new content ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/05/14]

Vizion around the web:

Watch Your Step - http://level343.com/2014/09/05/watch-step/

5 Tips For Working From Home - http://www.good.co/blog/2014/09/02/5-tips-for-working-from-home/

Branding

Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write

http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/

Boy, Isn’t this the truth? In such a fast paced online marketing environment it a wise move to slow down and listen to your audience to truly understand the type of content that your searching audience wants to see.

SEO

Should You Call Out Your Competition For Buying Links for SEO

http://ignitevisibility.com/call-competition-buying-links-seo/

This covers a topic

... Continue Reading »
Vizion’s Internet Marketing Link Roundup [8/29/14]

The latest Vizion posts: Authorship, Authority and Trust, OH MY! - http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/  Vizion around the web: 5 Ad Types That Need To Go Away - http://www.isoosi.com/blog/5-ad-types-need-go-away.html Branding The Growing Importance of Online Reviews http://www.searchenginepeople.com/blog/125-online-reviews.html The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported using online reviews to determine the quality of a business. How You Can Draw People Into Your Content And Get Them To Engage http://www.searchenginepeople.com/blog/125-read-comment-content.html When it comes to content market, the rule of thumb you should always keep in mind is write with personality. ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [8/22/14]

The latest Vizion posts: Is the interface that Google is testing for local better for the user? - http://www.vizioninteractive.com/blog/interface-google-testing-local-better-user/ Call Tracking – Google’s now in the game - http://www.vizioninteractive.com/blog/call-tracking-googles-now-game/ Your 3 step guide to SEO content analysis - http://www.vizioninteractive.com/blog/3-step-guide-seo-content-analysis/ Vizion around the web: 10-Point Google Analytics Implementation Checkup - http://searchenginewatch.com/article/2359561/10-Point-Google-Analytics-Implementation-Checkup From Josh McCoy Not Everything in Today’s SEO Has to be Organic - http://searchenginewatch.com/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic From Mark Jackson Link Building Announcing the All-New Beginner’s Guide to Link Building - http://moz.com/blog/beginners-guide-to-link-building Just read it, it’s amazing and it really needed to be updated. SEO  3 Quick Evergreen SEO Tips To Help You Rank - http://www.semrush.com/blog/seo-2/3-quick-evergreen-seo-tips-to-help-you-rank/ Simple, yet powerful advice any site owner should check out. The real ... Continue Reading »

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