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Home: Articles by: Mark Jackson

Mark Jackson's Blog Posts

Mark Jackson

Mark founded Vizion Interactive, Inc. in July of 2005 with the goal of creating a team of dedicated professionals who shared his passion in helping businesses realize the benefits of solid Interactive marketing strategies. Mark entered the Interactive marketing arena with Lycos in February of 2000, after many years in radio, television and print advertising. From working with HotBot, Lycos, and AOL Time Warner, to his entry into the agency business in 2003, Mark has always been client-centric and is dedicated to helping clients achieve their goals.

Vizion’s Internet Marketing Link Roundup [10/17/14]

Latest Vizion Posts

The ABCs of SEO

http://www.vizioninteractive.com/blog/the-abcs-of-seo/

SEO

Tired of hearing “You’re too expensive?”

http://www.seocopywriting.com/content-marketing/tips-and-strategy/tired-hearing-youre-expensive/

It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost.

Measuring ROI: why we’re all doing it wrong

http://www.marketingpilgrim.com/2014/10/measuring-roi-why-were-all-doing-it-wrong.html

Included are some great points on how we need to think about ROI in a multi-touch mindset. Model attribution is becoming a hot topic in digital marketing this year, and it is time for everyone to understand how looking at all touch points leading to conversions are the way to go. Read about how Dixon Jones feels that there is more to the

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Vizion’s Internet Marketing Link Roundup [10/10/14]

Latest Vizion Posts

Breaking News: TopSEOS.com Banned in Google - http://www.vizioninteractive.com/blog/breaking-news-topseos-com-banned-google/

Top 15 Places Your Local Business Needs To Be Seen - http://www.vizioninteractive.com/blog/top-15-places-local-business-needs-seen/

Mobile

 

Cross-Device Measurement: Believe the Hype

http://searchenginewatch.com/article/2374908/Cross-Device-Measurement-Believe-the-Hype

With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a hurdle we need to clear.

 

SEO

 

Pigeon Rolled Back? Law Firm Study Says Yes

http://searchengineland.com/pigeon-rolled-back-law-firm-study-says-yes-205060

Ah, much like any large scale algorithmic update…It seems Pigeon follows suit as they always seem to drop the hammer, wait a little bit and then ease up a bit.

 

The Death of Google Authorship: Why Being an Author Isn’t Dead 

http://www.searchenginejournal.com/death-google-authorship-author-isnt-dead/

A great read

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Breaking News: TopSEOS.com Banned in Google

Go ahead…search for “topseos.com” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing.

Here’s a little story about how that may have come to happen…

As many of you may know, I have been on a rant – for years – about the practices of TopSEOS.com.

Here’s a rundown of some of my posts:

April 2007: http://www.vizioninteractive.com/blog/top-seo-companies/

August 2008: http://searchenginewatch.com/article/2065006/Top-SEO-Firms-Paid-for-by-the-Following

January 2010: http://www.vizioninteractive.com/blog/top-seos-my-rant-continues/

If you think I’m the only one writing about this, or considering these kinds of things, think again:

http://nickwilsdon.com/sem-industry-revolt-topseos-com/

http://www.hobo-web.co.uk/topseos-complaints-awards-2012/

http://www.seobook.com/topseos-com-review-top-seos-paid-rating-service

http://searchmarketingwisdom.com/2010/03/one-more-complaint-against-topseos-are-they-a-shakedown-operation-or-legitimate-service/

*I could have included many more references.

TopSEOS.com has said that they review

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Vizion’s Internet Marketing Link Roundup [10/03/14]

Latest Vizion Posts The New Google Panda Is Here http://www.vizioninteractive.com/blog/new-google-panda/ SEO Google - On How They Know When to Slow or Stop Crawling Your Web Site http://searchengineland.com/google-know-slow-stop-crawling-web-site-204674 Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they can't access your web pages, then you will have a hard time getting your pages indexed and ranked in the search results. There are two very important crawl ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/26/14]

Latest Vizion Posts 5 Things Every Link Builder Needs In Their Toolbox http://www.vizioninteractive.com/blog/5-things-every-link-builder-needs-toolbox/ Link Building Broken Link Building Bible: The New Testament http://moz.com/blog/broken-link-building-bible-new-testament If you don't recall, the "Old Testament" version was written just over a year ago. In this new revised version Russ Jones takes broken link building to another level. This update covers some more advanced techniques and even goes over some "Ethical Guidelines". If you've been a fan of broken link building or ever wanted to learn more about it, this is a must read. SEO How did Google Discover the Private Blog Networks? http://www.thesempost.com/google-discover-private-blog-networks/ When someone says they have the perfect way to "game" the system ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/19/14]

The Latest Vizion Posts Google Sitelinks Search Box: What it Means for You http://www.vizioninteractive.com/blog/google-sitelinks-search-box-means/ 30 Free SEO Tools to Improve Website Performance http://www.vizioninteractive.com/blog/30-free-seo-tools-improve-website-performance/ Branding 5 Key Points To A Great Looking, Converting Home Page http://www.searchenginepeople.com/blog/125-web-design-conversions.html - ixzz3DnKyHBjm So you’re thinking about re-designing your homepage? You want it to look clean and of course function properly, but most importantly you need it to convert users. Here are 5 key details to contemplate when re-designing a sharp looking home page. 4 Things Search Marketers Can Do to Ensure a Happy Holiday http://searchenginewatch.com/article/2367717/4-Things-Search-Marketers-Can-Do-to-Ensure-a-Happy-Holiday Successful holiday programs are all about the customer. You have to cater to the person on the other end of the ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/12/14]

The latest Vizion posts: 10 Basic SEO Tips for Local Business Success - http://www.vizioninteractive.com/blog/10-basic-seo-tips-local-business-success/ Branding Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/ Learning what your audience wants to hear requires listening to them. Listening will help you write about the topics that will engage readers, build trust, and convert them to customers. This article is designed to help you learn how to effectively listen to your audience so you can plan the creation of powerful content made for their needs Content Marketing WordPress vs. Drupal: How to Choose a CMS for Your Business http://www.searchenginejournal.com/wordpress-vs-drupal-choose-cms-business/114426/ Thinking of migrating to a new content ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [9/05/14]

Vizion around the web:

Watch Your Step - http://level343.com/2014/09/05/watch-step/

5 Tips For Working From Home - http://www.good.co/blog/2014/09/02/5-tips-for-working-from-home/

Branding

Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write

http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/

Boy, Isn’t this the truth? In such a fast paced online marketing environment it a wise move to slow down and listen to your audience to truly understand the type of content that your searching audience wants to see.

SEO

Should You Call Out Your Competition For Buying Links for SEO

http://ignitevisibility.com/call-competition-buying-links-seo/

This covers a topic

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Vizion’s Internet Marketing Link Roundup [8/29/14]

The latest Vizion posts: Authorship, Authority and Trust, OH MY! - http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/  Vizion around the web: 5 Ad Types That Need To Go Away - http://www.isoosi.com/blog/5-ad-types-need-go-away.html Branding The Growing Importance of Online Reviews http://www.searchenginepeople.com/blog/125-online-reviews.html The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported using online reviews to determine the quality of a business. How You Can Draw People Into Your Content And Get Them To Engage http://www.searchenginepeople.com/blog/125-read-comment-content.html When it comes to content market, the rule of thumb you should always keep in mind is write with personality. ... Continue Reading »

Vizion’s Internet Marketing Link Roundup [8/22/14]

The latest Vizion posts: Is the interface that Google is testing for local better for the user? - http://www.vizioninteractive.com/blog/interface-google-testing-local-better-user/ Call Tracking – Google’s now in the game - http://www.vizioninteractive.com/blog/call-tracking-googles-now-game/ Your 3 step guide to SEO content analysis - http://www.vizioninteractive.com/blog/3-step-guide-seo-content-analysis/ Vizion around the web: 10-Point Google Analytics Implementation Checkup - http://searchenginewatch.com/article/2359561/10-Point-Google-Analytics-Implementation-Checkup From Josh McCoy Not Everything in Today’s SEO Has to be Organic - http://searchenginewatch.com/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic From Mark Jackson Link Building Announcing the All-New Beginner’s Guide to Link Building - http://moz.com/blog/beginners-guide-to-link-building Just read it, it’s amazing and it really needed to be updated. SEO  3 Quick Evergreen SEO Tips To Help You Rank - http://www.semrush.com/blog/seo-2/3-quick-evergreen-seo-tips-to-help-you-rank/ Simple, yet powerful advice any site owner should check out. The real ... Continue Reading »

Internet Marketing Link Roundup [8/15/14]

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - Whiteboard Friday “Ever heard of link echos? No, you’ll want to read this.” - Joshua Titsworth 10 awesome Google features you should be using “some pretty good features you might not know about.” - Joshua Titsworth My #1 Local Citations Tip: Do Another Round “Did you do some citation work? Great, check up on them.” - Joshua Titsworth Four reasons you can’t ignore SEO “SEO can get a bad name from time to time but don’t let it get you down.” - Joshua Titsworth 10-Point Google Analytics Implementation Checkup “Your quick guide to whipping your Google ... Continue Reading »

Internet Marketing Link Roundup [8/8/14]

Competitive Analysis for Panda Using SEMrush “Great process including a must have tool!” - Josh McCoy   I See Content Everywhere - Whiteboard Friday “Content is King and will be for the foreseeable future. Learn that it is everywhere!” - Josh McCoy   SEO Industry Tweets Its Reactions To Google's SSL Ranking Boost “Hear about the latest update? Curious what others are saying? You'll get a good chuckle out of it.” - Joshua Titsworth   How To Do A Link Audit For Your Own Company “Good write up of what a link audit should include and look like.” - Joshua Titsworth   21 High Performance Best Practices for Speeding up your Website “Jey ... Continue Reading »

Internet Marketing Link Roundup [8/1/14]

Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

“Still scratching your head about Pigeon? Don’t.” - Joshua Titsworth

How do I tell if my site is at risk of a penalty?

“Ever wondered if your site was a risk for a penalty?  Check out this guide if you have.” - Joshua Titsworth

A 6-Step Guide for Repurposing Content

“Ever looked at your site and thought how can I reuse what I have already written? This piece explains some ways you can.” - Joshua Titsworth

Run Your Established SEO Like PPC & Maximise ROI Long-Term

“Great advice on how to have the right

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Internet Marketing Link Roundup [7/25/14]

How to Use Google’s Structured Data Markup Helper

“If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive

“Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn

How to Ensure Your SEO Strategy Delivers the Right Traffic

“Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn

How to Optimize Your Content Strategy With Social Listening

“If you understand what your customers are saying, what

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Internet Marketing Link Roundup [7/18/14]

6 SEO Myths the Pro Are a Little Tired of Debunking “Myths are myths, let’s put these to rest okay?” – Joshua Titsworth Why Do Google Penalties Exist? Spam, Pandas and Penguins! “Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth Study Shows Organic Search is Responsible for 64% of Web Traffic “Think SEO is dead? Think again.” – Gary Huhn How to Reduce Your Site’s Bounce Rate “The best tactic you can implement to reduce your bounce rate is to produce relevant and engaging content.” – Gary Huhn Not Sure if HubSpot it Right For You? ... Continue Reading »

SEO Request for Proposal RFP

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services.

Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward).

As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other

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Internet Marketing Link Roundup [7/11/14]

Link Building Tips to Amplify Your SEO

“A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth

Why Mobile Matters – Now

“Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth

Content Alone Can’t Build Links

“Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth

An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google

“An introductory guide to focusing on the different ways you can use online advertising to build your brand and become a top-of-mind choice for your customers.” – Gary Huhn

Learn How to

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Internet Marketing Link Roundup [7/3/14]

How to Track the Success of Your Email Campaign in Google Analytics

“When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn

Think Your Yelp Profile isn’t Important? Think Again!

“Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn

Backlink Monitoring Procedures: A Case Study

“If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to

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Internet Marketing Link Roundup [6/27/14]

Forget Big Content – Small Content is Critical to Search Success

“Mix up your content with big and small posts for critical search success.” – Gary Huhn

 7 outstanding Content Marketing Tips for Small Businesses

“Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn

 Why and How to Maximize Your Content Shareability

“Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Create connections with influencers and become a

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Internet Marketing Link Roundup [6/20/14]

6 Ways to Optimize Your “Thank You” Page for Higher Conversions

“The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your "Thank You" page for higher conversions.” – Gary Huhn

 

How to Promote Your Event

“It might seem like a difficult task, but promoting an event is much easier than you might think. Here are some suggestions on how to promote an event.” – Gary Huhn

 

How to Optimize Your Call to Action so Users Can Commit to Action

“When it comes down to it, CTAs

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