Upon the new release of the Google Adwords interface, you can see that it comes complete with ‘Opportunities’, including suggestions on keywords that could be added to your campaigns. At first glance, this seems to be nothing unique. Google has always given us free keyword suggestions, right? It seems that they simply put the keyword tool in the API to save us the step of going to our Favorites folder (or typing it into the browser). Well, there is a little more to it than that.
The new API gives you an option that reads ‘Increase traffic with these keywords’. You then have the option to go to the “Opportunities” portion of Adwords and to obtain pre-selected keywords that Google has already done the work on for you. You see, this is no longer a process of getting into a generalized keyword tool that is out there, this is different. It’s a much better ‘fit’ for your campaigns because it researches what keywords you already have and doesn’t duplicate your efforts. It breaks down keyword lists as according to the adgroups that you have already set up. Factors that it takes into consideration: budget, keywords, and previous campaign performance. This is truly customized to your account.
Each ad group is shown with an approximate search volume; this shows the estimated number of searches each month that match the new keywords proposed for your ad group. If you add all the keywords offered for that ad group, you could gain that number of potential searches.
When you select the relevant keywords that you would like added, you may save the draft for viewing later, or add immediately. This includes your preferred match types along with those keywords.
At the chance of running into any keywords that are not a good fit, there is actually a ‘ratings’ column that allows you to notify the keyword tool. This helps the selection of keywords by the tool to do some refining to be a better fit for your account. It goes on 3 levels: keyword is fine, keyword is irrelevant to this adgroup, keyword is irrelevant to this account.
Another nice feature of this keyword tool is that it makes an attempt at giving you landing page suggestions at the keyword level. This is something to be reviewed carefully. My guess is that this isn’t perfected, I say this because many times the appropriate fields are left blank. These features are still new, but quite helpful.