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Posts by: John Carruthers

2010Aug10New Keyword Targeting Feature – Google AdWords
Many of us know the different styles of targeting that you can implement with your Google AdWords campaign. The options that you have had so ...
2010Apr1Mobile Search – Time to Act
At this point in time, it has been estimated that one out of three search queries from smart phone users are looking for a business ...
2009Dec30Paid Search: Code Red
If your paid search manager suddenly fell off the face of the Earth could you pick up where they left off easily without having to ...
2009Dec29AdWords Keyword Tool
Upon the new release of the Google Adwords interface, you ...
2009Nov11Adwords Quality Score Determined- Even Before Activating the Keywords!
Have you ever gone through all the phases of setup with your Google campaigns- geo, bid amounts, daily budgets, etc. and then come to find ...
2009Oct29Bing Happenings…
Ever since Bings launch, I have used it some, and my experience with ...
2009Oct29Landing Pages
One small change can have a very different effect. Even if it is just a change in font, color of background or the color of ...
2009Sep25Creating a Usable PPC AdWords Geographic Report
When running AdWords reports one of the challenges when looking over geographic performance is that you are limited to only reports on a daily unit ...
2008Feb193 Questions You Must Ask Yourself About Your PPC
No matter if your campaigns spend $500 or $500,000 a month these three questions could save you from wasting your money and almost immediately increase ...
2008Jan28Things to Avoid with Google AdWords
Duplicate keywords competing in multiple ad groups or the same ad group Uncompetitive bids causing low ad placement Terms that have had low impressions or clicks still ...