An Employee’s Lack of Attention to Detail - Is it Culture or a Disorder?
By Mark Barrera
What I am referring to is how people in the search marketing and other fields seem to be ‘not paying attention to paying attention’. Mark Jackson addressed this issue in his latest Search Engine Watch column titled “All SEOs Are Living with Adult ADD“.
Some people think that this lack of attention may be due to a cultural shift in the workforce – younger workers are characterized by their desire for short-term instant gratification and lack the ‘big picture’ focus and spend too much time worrying about the details of a single project – neglecting other items that need addressing. Older workers are characterized by their desire to build a career and may have too much of a ‘big picture’ focus and can often neglect the smaller details. This is not always the case though but it tends to ring true in many businesses.
However, it may not be that culture affects the ability of either generation to focus on multiple tasks and follow through on all fronts of a project. It may actually be that these people have so much going on and just don’t have the ability to go back with a fine tooth comb to ensure that all tasks are being done and done properly – and as Mark J points out, it may be because you have a disease that you didn’t know you have.
The solution? Take the time to figure out how you may be affected and make sure to structure your team of employees to compensate for any bit of SEO ADD that your team has on board. Doing so will ensure that work is done, it is done right, and done to the satisfaction of your clients who are the reason you exist at all.
Published Mar, 26th 2008 at 10:43 am in The Vizion Search Engine Optimization Blog, Interactive Marketing. Follow responses to this entry via the RSS 2.0 feed.
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April 2nd, 2008 at 5:54 pm
Mark, although I am a computer nerd and SEO consultant, I actually got my masters in mental health (and a B.A. in Psych). I think that we are all so overrun with things to do that we didn’t have to do before. Now we have PDA’s to keep up, IPODs, Laptops, Software, 800 shows to record on 4 different TiVos, Email, email and EMAIL, voicemail, kids, cars, gas, bills and on top of everything we are all stressed out over the situation are world is in. War is stressful, politics are stressful, this country is stressful. Life has changed. If you look at the numbers of people that have needed medication, counseling and in-patient mental health treatment since 9-11 and compare them to the numbers before 9-11 you will be surprised. Our lives are completely different. Our brains are overly stimulated, over-stressed and worn out. This is affecting our workforce, our clients, employees and families. We all need to find areas where we can cut back on stimulation and rest a bit…just my opinion. :-)